Wire 2010 in Dusseldorf, Germany: a Success Story Slightly Overshadowed by the Volcano.

Last year’s economic trough has definitely been left behind and business is picking up again! This is reflected by the euphoria prevailing among the just over 1,200 exhibitors in the halls of the Düsseldorf Exhibition Centre after just five days of trade fair business. Almost 69,200 trade visitors from over 52 countries attended the International Wire and Cable Trade Fair held from 12 to 16 April 2010, to gather information on the latest machinery, equipment and products from the wire and cable processing industries; and all the exhibitors polled in the exhibition halls agreed that the professionalism of the visitors registered at the stands had been again higher than before. Constructive talks, avid interest in purchasing and actual deals as well as expectations regarding interesting follow-up business all characterised the atmosphere at wire 2010.

Summing up, Joachim Schäfer, the Managing Director in charge of Wire 2010 at Messe Düsseldorf GmbH, said: “Over the years, Düsseldorf has become the international platform for key sectors of industry. Global contacts are forged and order placed here for the years ahead.” He went on to say: “The trade fairs are therefore taking place at precisely the right point in time. Companies are now investing again so as to gear up for future competition or re-pitch themselves.” Across the board, the exhibitors of wire said they were very satisfied with this year’s trade fair. “At destination Düsseldorf the international key players of the wire and cable industries meet with competent decision-makers from all over the world,” says Schäfer; and adds: “A global industry forum where global players, medium-sized companies and even small firms show what they have in store.” A new feature was the location of exhibits in Halls 15 to 17: the latest technologies were presented in Hall 15, whereas Hall 16 hosted the latest processes for spring making. All applications related to wire and cable machinery, as well as glass fibre machines, could be found in Halls 9 to 12 and 16 to 17.

Visitors gave very good to good ratings for the outcome of both top events. Five trade fair days saw a total of 69,200 trade visitors come to the exhibition halls in Düsseldorf. Here the portion of international trade fair visitors has been traditionally high: for wire 63% of trade fair visitors travelled to Düsseldorf from abroad. Wire was attended by 35,000 trade visitors from 70 countries. The majority of wire visitors came from its traditional countries of origin: United Kingdom, France, USA, Italy, India, the Netherlands, Spain, Brazil, Turkey, Austria, Switzerland, Belgium and Poland. Visitors primarily represented the industry (81%) followed by trade (8%) and skilled crafts (3%). Trade visitors took an interest in machinery and equipment for wire production and processing (44%), materials, special wires and cable (41%), test technology (22%), measurement, control and regulation technologies (19%) as well as tools for process engineering (20%). Visitor qualification has increased even further. A slight increase in the number of executives can be seen. Visitors to wire once again confirmed the fair’s No 1 status giving it good to very good marks.

Altogether the trade visitors issued top scores for the ranges of the exhibiting companies and rated their visit to the trade fair as a success across the board.

The AMG exposure at the open air stand in the iwire alleyi was just as successful. The aim here was not so much to sell off the stand but to speak to and network with as many people as possible. Our complete product range was on display – from posts and stays through to welded fence mesh, diamond mesh and gates, as well as gabion baskets. Forest Wire also made their post driver and extractor available for the duration of the show, which we used for daily demonstrations on the stand (it was interesting to see how people flocked together when the post driver was being demonstrated!). Rod to Wire had regular welding demonstrations and discussions regarding their VORARC welding electrode product range as well.

WIRE 2012/TUBE 2012:

Both No 1 trade fairs will again be held jointly in Düsseldorf in 2012. The exact dates will be finalised in the next few weeks.